AWS MEDIA KIT
We're Not Just a Media Partner. We're a Bridge to the Industry
Reach Welding and Metalworking Professionals with AWS
Reach Welding and Metalworking Professionals with AWS
Showcase your brand, products, and expertise to a targeted, engaged audience across FABTECH, AWS publications, and social channels
AWS offers a comprehensive suite of advertising opportunities designed to connect you with professionals in the welding and metalworking industries. Through our publications, digital platforms, and live event coverage, we provide authentic engagement that delivers measurable results. Whether you're aiming to reach engineers, inspectors, or shop floor professionals, AWS's diverse media channels ensure your message reaches the right audience. Our team supports you every step of the way, from content creation to performance tracking, ensuring your campaign aligns with your marketing objectives.
For more than 100 years, the American Welding Society has been the go-to source for welding research, technology, and practical applications across related processes. From trusted print to targeted digital placements, AWS Media connects your message with the people who matter most.
Welding Journal, Inspection Trends, and Welding Marketplace remain trusted voices for industry professionals.
SprayTime and the RWMA Membership Directory are offered through our partnerships with the International Thermal Spray Association (ITSA) and the Resistance Welding Manufacturing Alliance (RWMA).
FABTECH brings industry leaders together across the US, Canada, and Mexico—and offers exclusive opportunities to exhibit and advertise at these premier events.
PRINT SOLUTIONS
Welding journal Audience Profile
What Our Readers Want to Know
Who Are Our Readers?
Our Readers Are Buyers.
How Do We Know?
Print and Digital Solutions
Welding Journal
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Overview
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Features and Research Articles
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Calendar and Deadline
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Rates
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Ad Specs
Overview
research, and updates that keep the welding industry connected and informed.
Today, our combined print and digital editions reach 64,000 professionals every month—including hands-on end-users and key decision-makers.
From feature stories and Q&As to in-depth technical papers and research, Welding Journal covers the people, processes, equipment, and innovations shaping the world of welding. We also spotlight Society, District, and Section activities to keep the community connected.
Features and Research Articles
- Industry News
- Point of View | Op-Ed
- Q&As for Aluminum, Stainless Steel, RWMA, and more
- Product Spotlight
- Seminar and Exam Schedule
- AWS and Industry Conferences, Educational Seminars and Events
- Society News
- Tech Topics
- Welding Workbook
- Section News
- Personnel Announcements
- Classified Ads
Welding Journal Editorial Calendar |
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January, February, March, April |
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January
Editorial Due: November 3, 2025
Ad Material Due: December 4, 2025 Special Coverage
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February
Editorial Due: December 1, 2025
Ad Material Due: January 5, 2025 Special Coverage
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March
Editorial Due: January 2, 2026
Ad Material Due: February 5, 2026 Special Coverage
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April
Editorial Due: February 2, 2026
Ad Material Due: March 5, 2026 Special Coverage
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| Editorial Due November 3, 2025 Ad Material Due December 4, 2025 |
Editorial Due December 1, 2025 Ad Material Due January 5, 2025 |
Editorial Due January 2, 2026 Ad Material Due February 5, 2026 |
Editorial Due February 2, 2026 Ad Material Due March 5, 2026 |
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Special Coverage
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Special Coverage
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Special Coverage
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Special Coverage
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May, June, July, August |
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May
Editorial Due: March 2, 2026
Ad Material Due: April 6, 2026 Special Coverage
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June
Editorial Due:April 1, 2026
Ad Material Due: May 5, 2026 Special Coverage
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July
Editorial Due: May 1, 2026
Ad Material Due: June 5, 2026 Special Coverage
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August
Editorial Due: June 1, 2026
Ad Material Due: July 6, 2026 Special Coverage
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| Editorial Due March 2, 2026 Ad Material Due April 6, 2026 |
Editorial Due April 1, 2026 Ad Material Due May 5, 2026 |
Editorial Due May 1, 2026 Ad Material Due June 5, 2026 |
Editorial Due June 1, 2026 Ad Material Due July 6, 2026 |
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Special Coverage
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Special Coverage
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Special Coverage
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Special Coverage
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September, October, November, December |
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September
Editorial Due: July 1, 2026
Ad Material Due: August 5, 2026 Special Coverage
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October
Editorial Due: August 3, 2026
Ad Material Due: September 4, 2026 Special Coverage
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November
Editorial Due: September 1, 2026
Ad Material Due: October 5, 2026 Special Coverage
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December
Editorial Due: October 1, 2026
Ad Material Due: November 5, 2026 Special Coverage
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| Editorial Due July 1, 2026 Ad Material Due August 5, 2026 |
Editorial Due August 3, 2026 Ad Material Due September 4, 2026 |
Editorial Due September 1, 2026 Ad Material Due October 5, 2026 |
Editorial Due October 1, 2026 Ad Material Due November 5, 2026 |
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Special Coverage
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Special Coverage
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Special Coverage
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Special Coverage
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| 1x | 3x | 6x | 12x | |
|---|---|---|---|---|
| Back Cover* | $8,120 | $7,660 | ||
| Inside Front Cover* | $7,260 | $6,880 | ||
| Inside Back Cover* | $8,260 | $7,750 | ||
| 2-Page Spread | $8,960 | |||
| Full Page | $7,250 | $6,820 | $6,510 | $6,030 |
| 2/3 Page | $5,540 | $5,200 | $5,230 | $4,800 |
| 1/2 Page Island | $4,590 | $4,300 | $4,070 | $3,700 |
| 1/2 Page | $4,220 | $4,000 | $3,770 | $3,470 |
| 1/3 Page | $2,960 | $2,880 | $2,750 | $2,530 |
| 1/4 Page | $2,530 | $2,370 | $2,250 | $2,130 |
*Covers are provided on a noncancelable basis for either 6 or 12
insertions only.
Rates apply to all advertising insertions during the 2026 calendar year
and are subject to change with 30 days’ notice from the publisher.
A 15% commission is allowed to recognized agencies on space, color, and position. Terms: Net 30 days.
Advertisers will receive the lowest frequency rate based on the total
number of advertising insertions during a 12-month period.
Special high-frequency advertising packages are available; contact your
Welding Journal advertising representative for more information.
Classified Ad Rates
Please submit text or a PDF file at the correct size.
Estimate about 35 words (including heading) per column. Classified ads larger than 1/6 page or 4 in. are billed at standard display rates and are commissionable at 15% of gross advertising to agencies. Ads the publisher needs to do work on are subject to extra production charges.
School profile (April issue)
75-word description and logo $500
Describe your school in approximately 75 words. Content may include school name, degree or certificate program, when it was founded, number of students attending, and brief description of welding courses offered.
• Live area: Keep live matter at least 0.25 in. away from trim dimensions, including gutter.
• Bleed: Please allow a 0.125 in. bleed on all sides. Fractional ads do not bleed.
Accepted
- • Printing: Web offset
- • Binding Method: Perfect bound (Welding Marketplace is saddle-stitched)
- • Please submit only high-resolution, print-ready (CYMK) PDF files with all fonts embedded and raster images at 300 dpi minimum via: lea@aws.org.
- • Publisher is not responsible for printing errors due to incorrect file preparation; black & white ads should use black only (not 4-color); images should be grayscale
- • Black & Fractional ads do not bleed.
- • Exact color match is not guaranteed. If you require an exact color match, please contact Lea Owen Lea Owen.
- • Printed proof not required.
Not Accepted
- • Native application file formats (MS Word, InDesign, Publisher, etc.)
- • Crop, registration, or other printer marks
- • RGB or spot colors (such as Pantone colors)
inspection trends
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Overview
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Features and Research Articles
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Calendar and Deadline
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Rates
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Ad Specs
Overview
In Every Issue
- Feature Articles
- Product Showcase
- Q&A
- News Bulletin
- Certification Seminar and Exam Schedule
- AWS and Industry Conferences, Educational
- Seminars and Events
Inspection trends Editorial Calendar |
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February, may, august, November |
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February
Editorial Due: December 1, 2025
Ad Material Due: January 4, 2025 Special Coverage
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May
Editorial Due: March 2, 2025
Ad Material Due: April 6, 2025 Special Coverage
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August
Editorial Due: June 1, 2026
Ad Material Due: July 6, 2026 Special Coverage
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November
Editorial Due: September 1, 2026
Ad Material Due: October 5, 2026 Special Coverage
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| Editorial Due NDecember 1, 2025 Ad Material Due January 4, 2025 |
Editorial Due March 2, 2025. Ad Material Due April 6, 2025 |
Editorial Due June 1, 2026 Ad Material Due July 6, 2026 |
Editorial Due September 1, 2026 Ad Material Due October 5, 2026 |
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Special Coverage
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Special Coverage
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Special Coverage
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Special Coverage
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| 1x | 3x | 6x | 12x | |
|---|---|---|---|---|
| Inside Front Cover* | $4,070 | $3,500 | ||
| Inside Back Cover* | $3,750 | $3,320 | ||
| Outside Back Cover* | $4,500 | $3,900 | ||
| 2-Page Spread | $5,150 | |||
| Full Page | $3,900 | $3,710 | $3,500 | $3,400 |
| 2/3 Page | $3,180 | $3,040 | $2,890 | $2,820 |
| 1/2 Page Island | $2,630 | $2,500 | $2,360 | $2,310 |
| 1/2 Page | $2,490 | $2,360 | $2,240 | $2,180 |
| 1/3 Page | $1,720 | $1,650 | $1,580 | $1,530 |
| 1/4 Page | $1,480 | $1,220 | $1,150 | $1,130 |
• Live area: Keep live matter at least 0.25 in. away from trim dimensions, including gutter.
• Bleed: Please allow a 0.125 in. bleed on all sides. Fractional ads do not bleed.
Accepted
- • Printing: Web offset
- • Binding Method: Perfect bound (Welding Marketplace is saddle-stitched)
- • Please submit only high-resolution, print-ready (CYMK) PDF files with all fonts embedded and raster images at 300 dpi minimum via: lea@aws.org.
- • Publisher is not responsible for printing errors due to incorrect file preparation; black & white ads should use black only (not 4-color); images should be grayscale
- • Black & Fractional ads do not bleed.
- • Exact color match is not guaranteed. If you require an exact color match, please contact Lea Owen Lea Owen.
- • Printed proof not required.
Not Accepted
- • Native application file formats (MS Word, InDesign, Publisher, etc.)
- • Crop, registration, or other printer marks
- • RGB or spot colors (such as Pantone colors)
Welding Marketplace
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Overview
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Calendar and Deadline
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Rates
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Ad Specs
Overview
Each issue reaches nearly 57,000 professionals — AWS members and non-members — via print and digital formats.
Welding Marketplace Editorial Calendar |
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January, April, July, October |
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January
Ad Material Due: December 4, 2025
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April
Ad Material Due: March 3, 2026
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July
Ad Material Due: June 1, 2026
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October
Ad Material Due: September 2, 2026
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| Ad Material Due December 4, 2025 |
Ad Material Due March 3, 2026 |
Ad Material Due June 1, 2026 |
Ad Material Due September 2, 2026 |
| Width | Height | Rates | |
|---|---|---|---|
| Cover Inside Front/Back | 8.125 in. | 10.875 in. | $3,700 |
| Full Page | 8.125 in. | 10.875 in. | $3,090 |
| Listing | 3.45 in. | 3.30 in. | $1,260 |
| 1/3 Vertical | 3.45 in. | 6.72 in. | $1,760 |
| 1/3 Horizontal | 7 in. | 3.30 in. | $1,760 |
| 1/2 Vertical | 3.45 in. | 10 in. | $2,270 |
| 2/3 Page | 7 in. | 6.72 in. | $2,510 |
Rates apply to all advertising insertions during the 2026 calendar year and are subject to change with 30 days’ notice from the publisher.
A 15% commission is allowed to recognized agencies on space, color, and position. Terms: Net 30 days.
Advertisers will receive the lowest frequency rate based on the total number of advertising insertions during a 12-month period. Special high-frequency advertising packages are available; contact your advertising representative for more information.
Product Technology
Full Page Ad:
Send in 200-400 words of text, logo, and 3 product photos (300 dpi saved as a TIFF or JPG). No bleed.
Half Page Ad:
Send in 150-200 words of text, logo, and 1 product photo (300 dpi saved as a TIFF or JPG). No bleed.
Live area: Keep live matter at least 0.25 in. away from trim dimensions, including gutter.
Bleed: Please allow a 0.125 in. bleed on all sides. Fractional ads do not bleed.
Method of binding: Saddle-Stitched.
• Live area: Keep live matter at least 0.25 in. away from trim dimensions, including gutter.
• Bleed: Please allow a 0.125 in. bleed on all sides. Fractional ads do not bleed.
Accepted
- • Printing: Web offset
- • Binding Method: Perfect bound (Welding Marketplace is saddle-stitched)
- • Please submit only high-resolution, print-ready (CYMK) PDF files with all fonts embedded and raster images at 300 dpi minimum via: lea@aws.org.
- • Publisher is not responsible for printing errors due to incorrect file preparation; black & white ads should use black only (not 4-color); images should be grayscale
- • Black & Fractional ads do not bleed.
- • Exact color match is not guaranteed. If you require an exact color match, please contact Lea Owen Lea Owen.
- • Printed proof not required.
Not Accepted
- • Native application file formats (MS Word, InDesign, Publisher, etc.)
- • Crop, registration, or other printer marks
- • RGB or spot colors (such as Pantone colors)
Spraytime
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Overview
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Features and Research Articles
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Calendar and Deadline
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Rates
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Ad Specs
Overview
Produced by the International Thermal Spray Association (ITSA), SPRAYTIME® features industry news, member updates, event coverage, and highlights from the latest research and technology.
Distributed quarterly to more than 4,000 targeted readers in print and digital formats, SPRAYTIME® invites contributions from across the thermal spray community.
Features and Research Articles
- Industry News
- Point of View | Op-Ed
- Q&As for Aluminum, Stainless Steel, RWMA, and more
- Product Spotlight
- Seminar and Exam Schedule
- AWS and Industry Conferences, Educational Seminars and Events
- Society News
- Tech Topics
- Welding Workbook
- Section News
- Personnel Announcements
- Classified Ads
Spraytime Editorial Calendar |
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March, May, August, November |
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March
Editorial Due: January 20, 2026
Ad Material Due: February 18, 2026 Special Coverage
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May
Editorial Due: April 21, 2026
Ad Material Due: May 15, 2026 Special Coverage
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August
Editorial Due: July 21, 2026
Ad Material Due: August 18, 2026 Special Coverage
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November
Editorial Due: October 20, 2026
Ad Material Due: November 17, 2026 Special Coverage
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| Editorial Due January 20, 2026 Ad Material Due February 18, 2026 |
Editorial Due/ April 21, 2026 Ad Material Due May 15, 2026 |
Editorial Due July 21, 2026 Ad Material Due August 18, 2026 |
Editorial Due October 20, 2026 Ad Material Due November 17, 2026 |
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Special Coverage
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Special Coverage
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Special Coverage
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Special Coverage
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| 1x | 2x | 4x | 5x | |
|---|---|---|---|---|
| Inside Front Cover* | $4,270 | $4,160 | $4,070 | $3,980 |
| Inside Back Cover* | $4,270 | $4,160 | $4,070 | $3,980 |
| Outside Back Cover* | $4,970 | $4,810 | $4,680 | $4,540 |
| Full Page | $4,100 | $3,990 | $3,900 | $3,810 |
| 1/2 Page Island | $2,970 | $2,890 | $2,830 | $2,780 |
| 1/2 Page Horizontal | $2,970 | $2,890 | $2,830 | $2,780 |
| 1/3 Page | $2,320 | $2,270 | $2,220 | $2,180 |
| 1/4 Page | $1,940 | $1,900 | $,1860 | $1,830 |
| Classified | $100 |
• Live area: Keep live matter at least 0.25 in. away from trim dimensions, including gutter.
• Bleed: Please allow a 0.125 in. bleed on all sides. Fractional ads do not bleed.
Accepted
- • Printing: Web offset
- • Binding Method: Perfect bound (Welding Marketplace is saddle-stitched)
- • Please submit only high-resolution, print-ready (CYMK) PDF files with all fonts embedded and raster images at 300 dpi minimum via: lea@aws.org.
- • Publisher is not responsible for printing errors due to incorrect file preparation; black & white ads should use black only (not 4-color); images should be grayscale
- • Black & Fractional ads do not bleed.
- • Exact color match is not guaranteed. If you require an exact color match, please contact Lea Owen Lea Owen.
- • Printed proof not required.
Not Accepted
- • Native application file formats (MS Word, InDesign, Publisher, etc.)
- • Crop, registration, or other printer marks
- • RGB or spot colors (such as Pantone colors)
RWMA Membership directory
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Overview
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Rates
Overview
The RWMA Membership Directory lists key supply chain purchasers and users of resistance welding equipment — manufacturers, distributors, and marketers of machinery, electrodes, and components.
With both print and digital reach, the RWMA Membership Directory puts your brand in front of the companies driving the resistance welding industry.
| Inside Front Cover* | $4,870 |
| Inside Back Cover* | $4,870 |
| Back Cover* | $5,400 |
| 2-Page Spread | $1,850 |
| Full Page | $870 |
| 1/2 Page | $650 |
| 1/4 Page | $430 |
*Covers are provided on a noncancelable basis.
Rates apply to all advertising insertions during the 2026 calendar year and are subject to change with 30 days’ notice from the publisher.
A 15% commission is allowed to recognized agencies on space, color, and position. Terms: Net 30 days.
Advertisers will receive the lowest frequency rate based on the total number of advertising insertions during a 12-month period. Special high-frequency advertising packages are available; contact your Welding Journal advertising representative for more information.
Deadlines
Company Content Due
November 10, 2025
Ad Material Closing
December 8, 2025
Published
January 2026
Ad Specs
Publication trim size: 4.5 in. W X 11 in. H.
Bleed: Please allow a 0.125 in. bleed on all sides. Fractional ads do not bleed.
Outside back cover bleed size: 4.75 in. W X 11.25 in. H
Method of binding: Perfect Bound.
DIGITAL SOLUTIONS
When You Need to Reach Welding Professionals, Start Here
AWS is the trusted media platform for advertisers who want to reach engaged, knowledgeable
professionals in the welding industry. Our strong search visibility helps ensure your message
reaches the right audience at the right time.
Digital editions that reach professionals wherever they read
Robust social media presence to expand your reach and spark conversations
Industry events and sponsorships offering direct face time with decision-makers
Engaging newsletters delivering timely content straight to inboxes
Dynamic online channels with multimedia options to amplify your message
Custom content opportunities tailored to fit your brand and goals
PLATFORM REACH
WHY IT WORKS
TRUSTED ENVIRONMENT
Our content keeps readers engaged and your message credible.
HIGH VISIBILITY
With a domain authority of 79, AWS gives your content a competitive edge in search.
FOCUSED AUDIENCE
We reach professionals who specify, purchase, and influence across the welding supply chain.
FLEXIBLE FORMATS
From banners to video, sponsored content to email — we’ve got you covered.
Display ad campaigns
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Overview
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AWS.org
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Welding Buyer's Guide
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Offsite Audience Retargeting
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Rates
Overview
With AWS display campaigns, you’re not just getting impressions — you’re staying visible throughout the buying cycle. Reach welding professionals while they browse AWS.org, search suppliers, or explore technical content — and keep connecting with them even after they leave our site.t
AWS.org Run of Site
Our flagship site is the daily destination for welding professionals — featuring technical content, certification info, industry news, and more.
120K+ monthly visitor
850k+ monthly pageviews
Welding Buyer’s Guide
This searchable directory at AWSWeldingBuyersGuide.org helps users find trusted suppliers, products, and services across the welding industry.
5K+ monthly website users
Offsite Audience Retargeting
DISPLAY AD RATES
| AWS Website ROS (limited to 4 sponsors / month) | $3,500 |
| AWS Welding Buyers Guide ROS (limited to 4 sponsors / month) | $1,450 |
| Offsite Audience Retargeting (50K guaranteed impressions) | $1,175 |
E-news solutions
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Overview
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This Week in Welding
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Dedicated Sponsored Email
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E-News
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Rates
Overview
Want to reach the people who make critical welding decisions — right in their inbox? AWS email sponsorships offer direct access to an audience that reads, clicks, and trusts our content. Promote your brand, share new products, or spotlight your latest content through targeted campaigns designed to meet your marketing goals.
Each week, subscribers receive This Week in Welding — a trusted source for timely news, how-to content, and updates from across the welding and fabrication world.
85k+ subscribers
20% average open rate
Dedicated Sponsored Email
Dedicated Sponsored Email lets you deliver your message your way — with your visuals, copy, and calls to action. It’s a direct way to connect with readers already tuned into AWS content.
Preview/Release E-News Ad
E-NEWS SOLUTION
| Lead Sponsor | $2,900 |
| Sponsored Content | $1,800 |
| Resources Sponsor | $2,350 |
| Banner | $950 |
| Recommended Product | $1,200 |
| Dedicated Email to Full List (100% SoV) | $6,900 |
| Dedicated Email to Half List (100% SoV) | $3,800 |
| Publication E-Announcement Banner or Sponsored Content | $1,000 |
native solutions advertising
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Overview
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Sponsored Content
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Rates
Overview
Native ads integrate seamlessly with AWS content, making them feel less like interruptions and more like part of the conversation.
They’re designed to inform, entertain, and engage — giving your message context, relevance, and the power to connect with readers naturally.
Native Advertising Solutions
Native Content Amplification
Have a message worth sharing? Put it in front of the AWS audience — without sounding like an ad. Our native placements mirror editorial tone while promoting your story, solution, or service with purpose.
Facebook Sponsored Content
Your content. Our community. Reach AWS’s Facebook audience with sponsored posts that show up naturally in the feed — right wherenprofessionals are talking shop.
LinkedIn Sponsored Content
Put your message in the AWS LinkedIn feed of the welders, inspectors, engineers, and key decision makers you want to reach. You pick the audience; we handle the targeting, posting, and reporting. It’s direct, measurable, and built for professionals who value clear, effective communication.
Instagram Sponsored Content
Showcase your message through AWS’s active Instagram community — connecting with welders and metalworking pros who seek inspiration and industry news. We help align your sponsored posts with AWS’s style to maximize exposure and engagement.
NATIVE ADVERTISING
| Native Content Amplification (25k guaranteed impressions) | $900 |
| Facebook Sponsored Content (25k guaranteed impressions) | $1,775 |
| LinkedIn Sponsored Content (10k guaranteed impressions) | $1,175 |
| Instagram Sponsored Content (25k guaranteed impressions) | $1,500 |
INTRO
Package of 3
STANDARD
Package of 5
ADVANCED
Package of 6
PRO
Package of 8
FABTECH
FABTECH
Extend Your Reach Beyond the Show Floor
Expand your audience. Keep the buzz going. And make sure your booth gets seen—even by those who aren’t there in person.
FABTECH Live Streaming Package - $5,800
We take care of filming and promotion, so you connect authentically with thousands of professionals watching on Facebook, YouTube,
and LinkedIn.
Package Includes:
- 5–10 minute life stream hosted by AWS
- Instagram story and post highlights
- Post-show video reshared across AWS channels
150k - Guaranteed Impressions
50k - Guaranteed Video Views
FABTECH Social Media Spotlight - $1,800
Package Includes:
- One 60-second video filmed and edited by AWS
- Reel shared across AWS social media (Instagram, TikTok, YouTube Shorts)
25k - Guaranteed Impressions
AWS STAFF CONTACTS
We’re not just a media partner.
we’re a Bridge to the Industry
Get Started with AWS
Submit your information to receive our detailed media kit. Our sales team will reach out to discuss which opportunities best fit your marketing objectives.